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Privacy Policy

How we handle information submitted through this website.

Walking path through the community garden at Azalea Estates

Effective September 1, 2015. Cookie & consent practices last reviewed 2026.

By using this website, you consent to the data privacy policies and practices described in this Privacy Policy. This Privacy Policy governs data collection and usage and applies to all visitors to azaleaestatesfayetteville.com and its related pages.

Information Automatically Collected and Stored

When you browse through any website, certain information about you may be automatically collected. We temporarily store information about your computer hardware, software, and your visit. This information can include: your IP address, browser type, domain names, access times, and referring website addresses.

This information is used for statistical purposes and to maintain and improve the quality of our website and services. We may share aggregated, non-personally identifiable information — such as general demographics — with existing and prospective service providers and business partners.

Personally Provided Information

Unless specifically stated otherwise, we do not collect personally identifiable information from our visitors. You do not have to provide personal information to visit this website. If you choose to provide personally identifiable information through a form, survey, or email message, we will only retain that information as needed to fulfill the stated purpose of the communication.

Azalea Estates of Fayetteville does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under thirteen, you must ask your parent or guardian for permission to use this website.

No Collection of Health Information Through This Website

This is a marketing website for our senior living community. We do not use it to collect, store, or transmit medical records, treatment information, or other protected health information, and none of the cookies or tracking tools described below are used to collect health information. If you contact us about care for yourself or a loved one, please share only the information needed for us to respond; do not submit detailed medical information through website forms.

Security of Your Personally Identifiable Information

Azalea Estates of Fayetteville may maintain personally identifiable information on file, but does not sell, license, or otherwise share such information about our visitors, unless expressly authorized by the person providing the information or required by law enforcement or statute. We use security technology consistent with industry best practices to protect the confidentiality of any personally identifiable information received through this website.

Use of Cookies

This website uses “cookies” to help personalize your online experience. A cookie is a text file placed on your device by a web page server. Cookies cannot run programs or deliver viruses to your computer. They are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie.

Cookie Notice and Your Choice

When you first visit this website, a notice banner tells you that we use cookies. Essential and functional cookies needed for the site to work, including those that power our online forms and remember your choice, are always active. Optional analytics and marketing cookies load by default to help us understand how the site is used and measure our advertising. You can opt out at any time by clicking “Decline” in the banner or selecting “Cookie Preferences” in the footer. When you opt out, those optional tools are turned off and we make a reasonable effort to clear related analytics and marketing cookies. We also automatically honor Global Privacy Control signals as an opt-out (see below), in which case optional cookies are not loaded at all.

Categories of Cookies We Use

This website may use the following categories of cookies and similar technologies:

  • Essential cookies — required for basic site functionality and to store your cookie preference. Always on; no consent required.
  • Functional cookies — needed to deliver interactive features such as our Contact, Schedule a Tour, Floor Plan, and Event RSVP forms, and our senior-living guidance assessments. These forms are provided through ActiveDEMAND and the assessments are provided through Roobrik, both of which are required for those features to appear and work. Because they are needed for the site to function, these load on every page; ActiveDEMAND and Roobrik also perform visitor and referral tracking, which we withhold or limit until you consent (see below).
  • Analytics cookies — used to understand how visitors navigate the site so we can improve it. These are delivered through Google Tag Manager and Google Analytics, and load by default unless you opt out (by declining) or your browser sends a Global Privacy Control signal.
  • Marketing & attribution cookies — used to understand which campaigns and sources bring visitors to the site, and to measure and support our advertising. These may be delivered through Google Tag Manager (including Google Ads conversion measurement and remarketing tags), ActiveDEMAND, and Roobrik. They load by default; if you opt out by declining, or your browser sends a Global Privacy Control signal, we clear the related tracking cookies and instruct those tools to limit tracking through their consent settings.

No personal health information is collected through these cookies.

Third-Party Services That May Set Cookies

Some features of this site are provided by third parties who may set their own cookies. Each provider maintains its own privacy policy governing how it handles information:

  • Google (Google Tag Manager, Google Analytics, and Google Ads) — website analytics and advertising measurement/remarketing. See Google’s Privacy Policy.
  • ActiveDEMAND — powers our website forms and performs visitor tracking. See the ActiveDEMAND Privacy Policy.
  • Roobrik — powers our guided senior-living assessments and performs referral/attribution tracking. See the Roobrik Privacy Policy.

Advertising and How We Reach You

We advertise our community to people in the surrounding area — generally those within roughly a 20-mile radius of Fayetteville, Georgia — through services such as Google Ads. Geographic and interest-based targeting on those platforms is performed using the advertising platforms’ own data. If you accept optional cookies, we may also use remarketing to show our ads to people who have previously visited this website. If you decline optional cookies, or if your browser sends a Global Privacy Control signal (see below), remarketing and advertising cookies are not set.

Managing Your Preferences

You can change your cookie choice at any time by selecting “Cookie Preferences” in the website footer, which reopens the consent banner. You can also accept or decline cookies through your browser settings. Most browsers automatically accept cookies, but you can modify your browser settings to decline them if you prefer. If you decline cookies, our forms will still work, but you may not be able to fully experience all other interactive features of this website.

Global Privacy Control (GPC)

This website detects and honors the Global Privacy Control (GPC) signal, a browser or browser-extension setting that communicates an opt-out preference. As a matter of policy, we honor this signal for every visitor, regardless of the state in which they live. If your browser sends this signal, we treat it the same as clicking “Decline” above: optional analytics and marketing cookies are not loaded, and we clear related tracking cookies automatically — no additional action is required on your part. This is honored for every visit in which the signal is present. Where state privacy laws — such as the California Consumer Privacy Act (CCPA/CPRA) or similar laws in other states — treat GPC as a valid request to opt out of the sale or sharing of personal information, we honor it on that basis as well. You can still choose “Accept” via “Cookie Preferences” in the footer if you’d like to allow optional cookies despite this signal.

Third-Party Applications

There may be third-party applications and services embedded on this site, including tools intended to improve website functionality and provide a better user experience. The principal third-party services in use are listed under “Third-Party Services That May Set Cookies” above. Where applicable, privacy policies specific to those applications are provided by their respective providers.

Communications and eNewsletters

Azalea Estates of Fayetteville may offer visitors the opportunity to sign up to receive announcements, newsletters, or other email communications. To sign up, we ask for contact information such as name, email address, and mailing address.

We respect your privacy and give you the opportunity to opt out of receiving communications from us at any time. To opt out, contact us using any of the methods listed below.

External Links to Third-Party Websites

This website may provide links to third-party websites that we do not control. When you click one of these links, you will leave our website and connect to the website of the organization or company you selected. We are not responsible for the nature, quality, or accuracy of the content, opinions, or services found on linked websites. Inclusion of any linked website does not imply our approval or endorsement of that site. Each linked site maintains its own independent privacy and data collection policies.

Changes to This Policy

Azalea Estates of Fayetteville will periodically update this Privacy Policy to reflect changes in our practices or applicable law. We encourage you to review this page periodically to stay informed about how we are protecting your information.

Your Information

If you have submitted personal information through this website and would like to request access to, correction of, or deletion of that information, please contact us using any of the methods below. We will respond within a reasonable timeframe.

Contact Information

If you have questions or comments about this Privacy Policy, or if you believe we have not adhered to it, please contact us: